Product / Service #1
Whatever your company is most known for should go right here, whether that's bratwurst or baseball caps or vampire bat removal.
Product / Service #2
What's another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Product / Service #3
Don't think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.